Austrian Nordland 40th Anniversary of Austrian Ambassador to China

On October 28th, the 40th Anniversary of Nordland's famous outdoor brand Nordland was held in Beijing. The Austrian ambassador to China Dr. Irene Giner-Reichl, the founder of the Norseland brand Gerwalt Pichler, the chairman of Nanjing Biancheng Sporting Goods Co., Ltd. Mr. Huang Yu, and the famous actor Chen Kun and many other guests gathered together. Together, they jointly sent birthday greetings to the 40th anniversary of Northland. Famous actor Chen Kun, due to the “power of walking” initiated by his spiritual construction project, has successfully promoted the exchange and communication of outdoor culture between China and Austria in the successful cooperation with Northland, Austrian ambassador to China Dr. Irene (Dr. Irene) Ms. Giner-Reichl) personally presented Chen Kun with the "Edelweiss Medal" at the ceremony.

On October 28th, the 40th Anniversary of Nordland's famous outdoor brand Nordland was held in Beijing. The Austrian ambassador to China Dr. Irene Giner-Reichl, the founder of the Norseland brand Gerwalt Pichler, the chairman of Nanjing Biancheng Sporting Goods Co., Ltd. Mr. Huang Yu, and the famous actor Chen Kun and many other guests gathered together. Together, they jointly sent birthday greetings to the 40th anniversary of Northland. Famous actor Chen Kun, due to the “power of walking” initiated by his spiritual construction project, has successfully promoted the exchange and communication of outdoor culture between China and Austria in the successful cooperation with Northland, Austrian ambassador to China Dr. Irene (Dr. Irene) Ms. Giner-Reichl) personally presented Chen Kun with the "Edelweiss Medal" at the ceremony.

The 40th Anniversary of the Austrian brand has cut the cake.

Austrian ambassador personally celebrates his birthday
NORTHLAND Nordland is a famous outdoor brand in Austria. Since its establishment in 1973, it has been developing for 40 years. The Nordland brand has become one of the iconic representatives of the Austrian outdoor sports. Its comfortable and professional quality, innovative design full of science and technology has won high recognition and love of global outdoor enthusiasts. At the same time, in the course of 40 years of development, Northland has also promoted the colorful Austrian outdoor culture to the whole world.
For this reason, in recognition of the outstanding performance achieved by the Nordland brand, on the occasion of the 40th anniversary of the Nordland brand, Ms. Dr. Irene Giner-Reichl, Austrian ambassador to China, decided to personally visit Northland. Birthday.
Regarding the great achievements that Northland has made in promoting Austrian outdoor sports, Ms. Dr. Irene Giner-Reichl, the Austrian ambassador to China, expressed her sincere praise. She said: “As everybody loves the outdoors, Austrian people are proud of the Austrian brand, Northland represents all the Austrian standards for product requirements.Advanced technology, perfect workmanship, and the highest quality fashion design, let them outdoor enthusiasts and professional worldwide Athletes provided ultra-high-quality outdoor equipment, and at the same time, the successful development of Northland in China has played an important role in promoting cultural and economic exchanges between China and Austria. Silan can develop better in the future and make greater contributions to the exchanges between China and Austria."

Chen Kunxi won the Austrian "Edelweiss Medal"
On the 40th anniversary celebration, the arrival of Chen Kun caused a stir. This is not only because he is a famous performing star, but also because the "power of walking" campaign he initiated in recent years has caused great repercussions in society as a whole. In August of this year, Austrian Nordland was the only designated equipment sponsor for "the power of walking" and provided a full set of equipment solutions for the "Walk Himalayas" walking tour. Although the weather was terrible and the road was difficult, the entire event was successfully completed under the protection of a professional and comfortable outdoor equipment in Norseland, Austria. The equipment of Northland was also unanimously praised by the Chen Kun team. This cooperation will not only allow more Chinese outdoor enthusiasts to understand the outstanding characteristics of Austria's outdoor equipment and comfort professional, but also greatly promote the exchange and communication of outdoor culture between China and Austria.
In recognition of Chen Kun’s achievements in promoting the outdoor spirit and promoting the exchanges between China and Austria, Ms. Dr. Irene Giner-Reichl, the Austrian ambassador to China, personally awarded the Austrian “Edelweiss” medal to Chen Kun. At the same time Ambassador Ambassador Irene Giner-Reichl also sent a warm invitation to Chen Kun, hoping that Chen Kunneng could lead the “Strong Force of Walking” team and travel to Austria with comfortable and abundant outdoor resources to experience the Austrian Alps in person. The majestic and beautiful.

Austrian ambassador to China Dr. Irene Giner-Reichl awarded Chen Kun with "Edelweiss Medal"

As the first person to win the "Edelweiss Medal" among the domestic performing arts stars, Chen Kun said that this award is his greatest encouragement. He said: "I launched the 'power of walking' from 2011. In the past three years, I have learned a lot and I have learned a lot. The Edelweiss Medal is the greatest recognition of my efforts. Austria's outdoor culture is rich and colorful, and it is worth deepening to China. Learning and learning from this trip, the Himalayan tour under the full protection of professional outdoor equipment from Northland, I and all of our team members really felt the charm of Austria's comfortable outdoor culture represented by Northland. I am able to go to Austria to carry out walking activities and to have more in-depth study and exchanges with Austrian friends.”

Mr. Gewalt Pichler, founder of the Austrian brand Nostroma, and Ms. Susan present gifts to Chen Kun

Northland Gold 40 Years of Legendary Achievement
In 1973, Gerald Pichler, a veteran Austrian mountaineer, founded the Nordland Norseland outdoor brand in Graz, the second largest city in Austria, in order to realize his dream of being "comfortable outdoors".

Remarks by Mr. Gewalt Pichler, founder of the Norseland brand in Austria

At the beginning of its creation, Northland has identified "comfort" as the core brand gene. In order to achieve this goal, after 10 years of research and development, Northland has finally provided the advanced EXOTHERMTM “weather-resistant comfort radar” technology platform for outdoor enthusiasts around the world. Through this platform, Nestland Austria has successfully developed a series of classic comfortable outdoor products such as capsule flaps, Austrian classics, Austrian light thermal down jackets, etc., which have been highly recognized and favored by outdoor enthusiasts and related organizations around the world. Countless honors. From 1973 to 2013, from Austria to the whole world, after 40 years of globalization, Nestland has now had more than 2,000 comfortable outdoor experience terminals in 42 countries and regions in the world, becoming the fastest growing outdoor brand in Europe.
In 2003, with the opening of China's first Northland Comfort Outdoor Experience Store in Nanjing, it marked the official entry into the Chinese market. In the past 10 years, the outdoor market in China has developed rapidly. Faced with opportunities and challenges, the Austrian company has introduced the most comfortable and professional outdoor equipment to China, and at the same time, it is also promoting the development of China’s outdoor industry and promoting the outdoor cultural exchange between China and Austria. Made outstanding contributions.
40 years is a summary, and 40 years is a new beginning. As the leading brand of comfortable outdoor, Norseland will further promote the healthy development of China's outdoor market through its own strength, so that more Chinese outdoor enthusiasts enjoy the endless happiness brought by outdoor sports.

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